This Video FAQ sees Clinical Director of Cosmetic Courses Mr Adrian Richards answer the question “where should the revenue for your aesthetic practice come from?”
Understanding your revenue streams is essential if you’re going to run a successful aesthetic clinic. Time and time again we see practitioners trying to build a business purely based on injectables. Although this is feasible and the perfect set-up for some, if you are looking to really build a brand and a business you need to be able to offer your patients the entire package.
After some extensive research we have developed this simple pie chart which lists the main 3 areas you should be looking to gain revenue from:
- 50% Botox and dermal fillers – you will find that a majority of your patients will come to you for non-surgical injectable treatments such as Botox and Dermal Fillers. These treatments have the highest margins so should indeed be a focus of your clinic.
- 30% skin treatments – this covers treatments such as chemical skin peels and dermaroller. Although the margins aren’t quite as high as injectables, you can entice a different clientele into your clinic. These less invasive skin treatments are extremely popular especially with the increase in celebrity exposure of these procedures.
- 20% sales of pharmaceuticals – You’re more likely to buy a shampoo if your hairdresser recommends it and it’s on sale at the salon, right? The same goes for products in your clinic. If you recommend certain skincare products to your patients and have them available to purchase, this can become a relatively easy way to bring in additional revenue.
Of course every clinic and every practitioner is different. This isn’t a template that will fit everyone. But it’s important to consider all aspects to ensure you’re not missing out on easy revenue that can take your clinic to that next level.
Aesthetic Training at Cosmetic Courses
Our experience in medical aesthetics has taught us that it can be extremely daunting setting yourself up as an aesthetic practitioner. Therefore we do as much as we can to support you with both clinical and business advice.
If you’re considering a career in medical aesthetics or perhaps you need some business advice on setting up your clinic then please don’t hesitate to contact our friendly team who will be more than happy to discuss any queries you might have.
