In this video, clinical director of Cosmetic Courses Adrian Richards looks at online marketing for your aesthetic clinic in a little more depth…
Online marketing is something you need to get your head around for the benefit of your business. New ways of marketing companies online are being created by the day. It’s best to stay on top of what is popular and especially what will work for you clinic.
Two ways of online marketing are:
PPC
This is a paid method of marketing and can be very expensive. You pay google for a certain term, and every time that term is searched into google you will come up first. Each time your link is clicked from the term you will have to pay a fee. Some see this as a great way to start out and get your name out there but you do need to be very specific when choosing your term words.
Local keywords
For example if you want to be found on Google for the term ‘Dermal Fillers’ we recommend using localised terms. This means that if for example you’re based in Kent you would only be shown to those searching for Dermal Fillers in Kent. If you don’t do this then you will show up for anyone looking for dermal fillers around the country which is much less cost effective.
Negative keywords
If we take the example of Dermal Fillers once again you must exclude anyone searching for negative variations for the word. For example ‘bad dermal fillers’. You certainly don’t want to be paying for people to click on your website when they’re searching for bad examples of dermal fillers!
SEO
SEO = Search Engine Optimization
This is an incredibly beneficial use of online marketing. This is about understanding what your potential patient might be searching for on google and then creating relevant content on your website so that you are found high up on the search results for your chosen key terms. There are many tools to help you with this including:
- SEMrush
- SEO moz
- Agencies
We normally recommend that whilst you are starting up your aesthetic practice that you work with a digital agency to execute your SEO and PPC strategy for you. This gives you time to focus on your clinical practice whilst letting an agency work on building up your client base and online presence in the background.
Aesthetic Training at Cosmetic Courses
At Cosmetic Courses we pride ourselves on the support we provide you once you have completed your aesthetic training.
Our experience in medical aesthetics has taught us that is can be very daunting setting yourself up as an aesthetic practitioner. Therefore we do as much as we can to support you with both clinical and business advice.
Aesthetics is a journey. It requires determination and dedication but is an extremely rewarding career path. For more information on our aesthetic training courses or to speak to our friendly team about your training options please feel free to contact us.
