The cosmetic enhancement industry has seen rapid growth over the past ten years. The sheer number of images that we are exposed to of people receiving treatment to fight the effects of aging is staggering. You see them in movies, television, and magazines. As a matter of fact, a study conducted by the American Society of Plastic Surgeons predicts that the number of cosmetic procedures undergone each year will have grown by an amazing four hundred percent between 2005 and 2015. A large part of the reason for this is that injections have been replacing more invasive surgical procedures such as face lifts. Injections are both less expensive and offer almost no downtime in comparison to surgical procedures, making them a very attractive option.
Recently, a panel discussion on the future of cosmetic enhancements was held in Toronto, where many of the city’s most respected plastic surgeons, cosmetologists, and dermatologists met to discuss some of the latest changes and the future of the industry. Dr. Sheetal Sapra, director of dermatology at the Institute of Cosmetic and Laser surgery says that back in 1990, nearly all of the cosmetic work that was conducted in Canada was performed by plastic surgeons. This has changed quite drastically. Now only about twenty percent of the work that they do is surgical in nature.
The reason for this change is something called combination therapy. Combination therapy is the use of several different facial injections in combination with one another to receive the desired cosmetic effects. Some of the treatments that may be undergone include Botox, which is a neurotoxin that temporarily paralyzes the muscles of the face, causing them to relax and allowing wrinkles and creases in the face to smooth out. Other treatments such as Restylane, Juvederm, and Perlane contain within them synthetic fillers that help to rejuvinate a sculpt the skin. These fillers include hyaluronic acid and collagen, which are natural proteins produced by the body that help keep tissue healthy. They may also include artificial chemicals that help give form to the face. Other treatments include laser treatments which can be used in order to remove brown spots or rosacea from the face. Fractional tightening is another option which can be used in order to smooth wrinkles and creases, improve the texture of the skin, and fight acne scars.
Dr. Stephen Mulholland, one of Canada’s most respected plastic surgeons, claims that about sixty minutes of work and three thousand dollars is enough to take five years off of somebody’s face today.
