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With the advent of plastic surgery, and alternative procedures that do not involve surgery, wealthy women started the war against aging. As time has progressed however, technology has gotten much better, and as a result, these procedures have become safer, more appealing, and more affordable. As such, more and more people have turned to new procedures such as face-lifts and Botox injections.

Though some use cosmetic procedures just to enhance their own image and try to look better, people are starting to use it to turn 50 into the new 30. Recent studies and new polls suggest that the amount of women approaching old age, and seeking cosmetic procedures to delay aging, has come close to doubling in recent years. These studies also suggest that with more advances in the cosmetic field, these numbers will only continue to rise.

Many celebrities that have fallen from their pinnacle of beauty, are also now seeking these cosmetic treatments. Although not an intended effect of their procedures, due to their high amounts of public exposure, these celebrities serve as walking advertisements for the cosmetic surgery industry. Many people that idolize either these people, or beauty, may seek out these treatments solely because the people they look up to find them to be fine.

Some people may question why a women would want to change her natural body in the first place, but the answer is actually pretty obvious. Where sees 50 years ago, aging was tolerated as a natural part of life, the modern media now portrays aging as something bad and ugly. As women get older and experience menopause, their bodies start changing in ways that are now considered to be unattractive. They then seek out these cosmetic procedures, not only to make themselves look more attractive in society’s eyes, but also to improve their own self-esteem.

Though many question the ethics and morals of plastic and cosmetic surgeries, their benefits to society are obvious. With many famous figures acquiring new looks through these measures, they provide inspiration for common people to go out and get them to. Because of society’s misconstrued views of aging, plastic surgery is as psychological as it is physical, helping older women both look better, and improve their confidence in themselves. As these procedures become safer and more affordable, there is no doubt that the number of people seeking them will only continue to rise, and their benefits to society will be enjoyed by more and more people.

Plastic surgery usually makes people think about some of the more obvious and traditional procedures, including breast implants, face lifts,Collagen Dermal Fillers liposuction, and Botox injections. But you may be surprised to hear that, lately, women have been focusing on plastic surgery on another area of their bodies: their feet. But it is not all about appearance this time. More and more plastic surgeons are implanting collagen dermal fillers into the balls of women’s feet to help make the pain of wearing high heels just a little more bearable.

Women who are into wearing trendy stiletto heels are often burdened with the less-trendy foot pain that they cause. High heel shoes transfer weight into the toes and balls of the feet, focusing constant pressure on a part of the foot with a relatively small surface area. Over time, the fat in the balls of the feet deteriorates, and when this is combined with ageing, shoes can become quite uncomfortable and even painful.

The procedure required to implant dermal fillers is relatively cheap and painless, and you can recover quickly. The collagen contained in the implants is a natural protein found in skin tissue, so it breaks down over time and dissolves in the body naturally. That means, however, that the procedure must be repeated about every two to three months. Some women have chosen to undergo the procedure only every so often as needed. Cosmetic surgery clinics have seen a spike of interest in the procedure around the holiday season in particular, presumably due to holiday parties and more time spent in high-heeled shoes.

In 2009, sales in foot implants in the UK jumped five times the prior rate, and the number is expected to grow as the economy improves. Even celebrities are getting in on the trend. Last November, Victoria Beckham mentioned that she, too, was considering having work done on her feet to remove bunions formed from years of wearing heels. It was also said that she expressed interest in dermal fillers.

The trend in high heeled shoes does not seem to being changing anytime soon, and designers continue to challenge their clients with taller and more extreme footwear. Plastic surgery may seem to be an extreme decision, but if you’re on your feet often in heels, it could be a cheap and simple option to prevent more permanent damage!

As dermatological technology advances, simple cosmetic treatments such as facial fillers and Botox are no longer primarily targeted for women. Men are increasingly taking advantage of cosmetic enhancements as well, to help fight signs of age and to increase professional marketability. Men looking for an affordable alternative to invasive cosmetic surgery are turning to facial fillers, Botox, and other non-invasive cosmetic treatments in lieu of opting for costly traditional cosmetic surgery.

Non surgical treatments such as facial fillers and Botox, compared to going under the knife via face lifts and other invasive cosmetic procedures, are affordable, quick, and require minimal recovery time. However, non surgical treatments offer very similar results to surgery, by filling out the temple area, smoothing wrinkles, and eliminating sun spots from an aging face. Even nose jobs can be achieved with non surgical cosmetic treatments, by using an injectable wrinkle filler to straighten noses and smooth bumps.

Results from non surgical cosmetic treatments are instantaneous, making these cosmetic options increasingly attractive to men as well as women. In particular, the popularity of skin peels has exceeded that of facelifts among British women.

A struggling global economy has seen job seekers looking for innovative ways to increase their odds of landing a job. The job market is brutal, and competition for jobs is fierce. A younger and more energetic appearance may help job candidates look more desirable in the eyes of a hiring manager.

The global recession may have had some impact on the increasing popularity of non surgical cosmetic procedures for other reasons, as well. The simple explanation is that the procedures are much less costly than traditional cosmetic surgery. This may explain the increased popularity of skin peels among women. Also, due to the decreased recovery time, patients find they are able to return to work right away. Patients without paid leave are more likely to invest in cosmetic treatments when they are not required to miss work in order to do so.

For these reasons, non invasive cosmetic treatments have increased by five per cent in the last year. The bottom line is that non surgical cosmetic treatments offer many of the same results that traditional cosmetic surgery offered, at a fraction of the cost and recovery. With such easy ways to enhance the appearance of an aging face, it’s no wonder that these treatments have increased in popularity among men and women alike.