Blogs by Clinical Director of Cosmetic Courses, Mr Adrian Richards

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Video of Skull Anatomy | Mr Adrian Richards

Clinical Director and Consultant Plastic Surgeon Mr Adrian Richards talks through the skull anatomy. Discussing the key areas to keep in mind when performing aesthetic treatments.

This video on skull anatomy covers:

  • Frontal Bone
  • Parietal Bones
  • Temporal Bones
  • Occipital Bone
  • Ethmoid Bone
  • Sphenoid Bone, Mandible
  • Maxillae, Vomer
  • Palatine, Nasal Bones
  • Zygomatic Bones
  • Inferior Nasal Conchae
  • Lacrimal Bones

At Cosmetic Courses we are passionate about education thats why we have come up with a variety of different outlets to bring you the latest in aesthetics learning. Including our brand new online academy which you can access by clicking here! 

Want to take your first steps in aesthetics?

Our Foundation Botox and Dermal Filler Training Course is your starting point in entering the world of aesthetics. This one day course will cover the basics of botulinum toxin injections and dermal filler whilst addressing complications, skull anatomy, patient interaction plus so much more. Find out more about our Foundation course by clicking here.

Why train in aesthetics?

As one of fastest growing industries across the world, the demand for aesthetic treatments has sky rocketed. At Cosmetic Courses we only train medical professionals such as doctors, dentists and nurses on our courses, entering the world of aesthetics can be seen as welcome break for the day to day life of the NHS. Also allowing you to become your own boss. Our courses cover every element you need to be a successful and safe practitioner, our team of expert trainers are highly esteemed within their respected industries and aesthetics, giving you the latest high standard of aesthetic training.

Train online cover skull anatomy:

Along with our practical courses we also offer an online academy. Available anytime, anywhere covering a whole range of areas for every level. This handy resource can be referred back to whenever needed as well. As part of our online academy we offer an Aesthetic Complications course covering aspects like skull anatomy, how to identify a complication, Hylase protocol plus so much more. Find out about our online academy by clicking here! 

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Ewans Top Digital Marketing Tips

Here are useful links to the free digital marketing resources referred to by Ewan Colville of Sunstone Digital Instagram LIVE chats with Adrian Richards on Instagram.

Starting with links to apply for Google’s and Facebook’s small business grant schemes:

There’s also a ton of links to more free resources in Ewan’s article at this link https://www.sunstoneagency.com/tourism-marketing-tactics-for-coronavirus-interruption/. While the article is intended for tourism businesses, points 4-10 are relevant for any small business.

LOCAL WEBSITE RANKINGS

Ewan mentioned Hotjar (here’s the link) which is an excellent website performance tool. Its’ basic model, likely all you’ll need, is free. Just create an account, install the hubspot code on your site and it’ll start creating heatmaps of your key webpages. You can also use Hubspot to playback recordings of sessions on your site (showing in real-time where people move their cursor and click) and create mini-surveys that pop-up on your site.

When it comes to local SEO, Google My Business is vital to have properly set-up and optimised. Here’s a great local SEO ‘how-to’ from Joshua Hardwick of AHREFS (at this link), which is packed with actionable tips and includes a step-by-step Google My Business set-up.

Ewan mentioned a tip to create a one-click link for inviting five-star reviews on your Google My Business. It uses your Google map ID, which is something you get when your Google My Business is verified. All you need do is generate the url link (see below) and email it to your customers asking them to be kind enough and leave a review on Google for your business. OK, two links to accomplish this task:

FACEBOOK MARKETING:

  • Boosted Posts; A starting point for facebook advertising is to loop back and analyse the effectiveness of your post reach, i.e. organic (regular) posts on your business facebook
    • Using facebook insights, you’ll understand better what % of your facebook followers your posts reach on average (industry averages are between 20-35%)
    • Use the Instagram insights tool via the Instagram app to see how effective your IG posts are
    • With this knowledge you can make better decisions about boosting posts, which is a jumping-off point for facebook advertising
    • If you’ve created a post with an offer (or one that’s just a great piece of content) and its likely to reach 25% of your FB or IG followers, then it’s a no-brainer to boost to ALL your FB and IG followers. This might only require a boosted post budget of £35
    • And you can boost a post easily from your facebook page without getting too immersed in the Ad Manager tool
  • Using the Facebook Ad Manager tool you can advance to more sophisticated campaign tactics:
    • Create prospecting audiences local to your clinic and who match the profile of your regular or desired customer type. Get as granular as you want to with audiences, but watch the estimated reach facebook shows for the campaign. You don’t want audiences too small (<2,000) and nor do you want them massive. For a local clinic, a rough gauge would be circa 10K in a local audience
    • Use the ad managers geo-targeting to precision target postcodes or outlying commuter towns – or to simply target a close radius around your clinic. Common sense and local knowledge will get you through this
    • Create a retargeting audience of people visiting your site (this requires you dropping your facebook ad account pixel onto your website – best get your developer to help)
    • Create a Look-a-like audience of local people who match the same characteristics as people visiting your site
    • Video content (in a video ad) will drive engagement fivefold, but follow the golden rules for social video:
      • Keep it short (30-60s)
      • Shoot vertical (or square)
      • Clinics should avoid showing needles or blood
      • Use captions (you need a video edit tool for that)
  • For the current COVID-19 business interruption, you might consider a brand awareness campaign (this is a campaign objective you can select in ad manager) with the call-to-action to follow your clinic on facebook and/or Instagram (or visit your site). Here you would target new prospects in your clinic’s vicinity
  • Facebook’s BluePrint Academy is free and has multiple online modules to get your facebook ad skills up to scratch. There are 75+ modules, but don’t be intimidated. There are a few beginners modules that walk you through the basics. Each module is maybe 60mins to complete and you get a certificate for each one you pass. Here’s a link https://www.facebook.com/business/learn

If you have questions, Ewan will try to answer them. You can contact him at [email protected]

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Epionce Pricelist for Patients

We are delighted to offer Epionce skincare products to our patients and delegates.

What is Epionce?

Epionce is a physician-strength skin care line created by clinical dermatologist, Dr. Carl Thornfeldt. Epionce is rooted in hard science and integrates over 20 years of clinical skin research. Epionce provides the foundation to address your unique skin care needs. From improving the visible appearance of skin ageing to problem skin, Epionce has a regime to solve your specific skin concerns.

Discover the world of Epionce skincare, available to purchase at our clinics and postal service by contacting the team on 01844 390110 / [email protected].

epionce price list

Skincare at Cosmetic Courses

Along with Epionce products we offer a wide variety of skin products available to purchase in clinic or on our online shop. 

If you are not sure what products your skin needs you can book a skin consultation with one of our skin specialists who can design a bespoke skincare regime for you. Built to target your skin needs and concerns.

Why is skincare important?

Skincare is incredibly important for all patients, it’s important to give your skin what it needs so it can glow and be the perfect foundation. Skincare also works hand in hand with aesthetic treatments. Aesthetic treatments will perform better and create long lasting results if you are to maintain your skin health by using skincare products suited to you.

Training in skincare:

If you are a delegate and would like to learn more about skincare we also offer skincare training days which have been built to teach you the importance of skincare. The course will also delve deeper into the skin needs and how to address certain skin concerns along with what ingredients the skin needs.

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6 Top Tips for Creating a Clinic Website

You may have noticed we have had a few changes on our website, with the changes we thought it may be beneficial to post a blog on our top tips on creating or updating a new website for your clinic!

  1. Know what you want – first things first, decide the look, feel and purpose of the website. What do you want to get out of it? What websites do you like the look of already? The more research you can gain the better.
  2. Picking the right developer – unless you are fluent in coding, hosting and development of a website, it may be best to hire a website developer. These can be from an agency or freelancers and will help you in setting it up and ensuring its runs fluently. It’s important to look at the work the website developer has done beforehand, for example if you are looking at building a new clinic website and they have made them before, perfect!
  3. Choose a Content Management System (CMS) you can understand – when the website is being built it will be built on what is called a Content Management System (CMS). This is where you will upload images, text, forms etc. If you want to be able to add your own updates onto the sites, its important you understand how this works. By choosing an easier format this can save time and ensure the site is always looking professional. Platforms such as WordPress, Joomla and Serendipty are all effective yet easy platforms to get your head around.
  4. SEO (Search Engine Optimisation)– a term used widely in marketing but should also be kept on the radar regardless of your department, especially if you are providing content for the site. SEO short for Search Engine Optimization is achieved by using keywords relating to your business to get views on your site, which should result in sales! SEO is a vast subject but it’s important you understand this to ensure it is being used throughout your site to keep it relevant and ranking well. Your website developer or outsourced SEO agencies can help along with lots of online blogs on how to optimize your site, examples include MOZ, Google Garage and Yoast.
  5. 6 Top Tips for Creating a Clinic Website - cosmetic coursesMobile Friendly – more than half of websites are visited using a mobile, its important to make sure your website can be used on all platforms effectively and efficiently.
  6. Measure – once your site is up and running you need to measure it. By creating weekly and monthly reports using analytic systems such as Google Analytics and SEMrush you can monitor just how well your site is doing, how many people are viewing it, how fast its working, any broken images, what pages are doing well and what pages aren’t. From this you can continually improve your site to get the best out of it!

Websites aren’t made overnight, they need constant work. With the digital world we now live in having a website is important for any business who wish to raise their company awareness and strengthen their online presence. Starting of with the basics and working with people who can help develop your site whilst sharing your vision are key in ensuring a successful site.

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Top 10 Tips for Botox

Botulinum Toxin has fast become one of the most popular treatments in the world with treatments ranging from forehead to feet. With its popularity and high demand comes a sea of aesthetic practitioners across the globe  injecting daily, this also comes as a responsibility to the practitioner it practicing a good and safe practice. We caught up with Clinical Lead and aesthetic nurse practitioner Mel Recchia to go through the top 10 tips she has developed over the years for performing this popular anti-wrinkle treatment. 

Mels Top 10 Tips for Botox

  1. Know your anatomy! If you know the Position, origin, insertion and function of each facial muscle, where to place the toxin becomes a process of logic. Knowing this detail will also set you apart as a knowledgeable and skilled injector.
  2. Complete a full and comprehensive consultation. Make sure your patient really understands how it works and give realistic expectations.
  3. Offer a “review” appointment. Don’t call it a “top up”, the words “top up” implies more for free. Explain that on a review the results of the treatment will be checked and if there is need for more, more will be added. If not needed none will be added. Putting in more toxin does not make it last longer.
  4. Explain what Botox won’t do. Be clear with its effects. If there is a deep static line between the brows, it will not disappear after one treatment.
  5. Under promise – over deliver! Be careful what words you use. Try to avoid “disappear” “get rid of” use “make less obvious” “improve” “stop getting worse”.
  6. Concise pre and post care. Explain what patients need to do before and after the treatment.
  7. Mark up! When using pencils for marking, only use white and do not inject through the marks. This can tattoo the skin if using a dark colour and may introduce contamination.
  8. Follow the prescribing rules. As well as the code of conduct from your registered body (GMC, NMC, GDC).
  9. Precise and accurate dilution. Precise and accurate injections.
  10. Explain the life of the treatment! When does it start to work, how long does it last, movement will make a gradual return possibly before the 12 weeks.

We have a range of both practical and online courses which cover a range of Botox courses which can all be found by clicking here. If you would like to find out more or have any questions please contact the team on 01844 390110 / [email protected] who will be happy to assist.

 

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Finalists: “Best Independent Training Provider” – Aesthetics Awards 2019

After the success of last years win, we are delighted to announce that we are finalists again for “Best Independent Training Provider” at the 2019 Aesthetics Awards! 

We love attending the Aesthetics Awards every year as it bring together all of the industries finest, providing a fun filled night celebrating the previous year of aesthetics and all of our hard work combined.

“The Aesthetics Awards brings together the very best in medical aesthetics and is open to those new and established to celebrate the achievements of the past year. Special categories have been designed to recognise the finalists and winners for their services to the profession and industry. Awards are presented to clinics, individual practitioners, manufacturers, suppliers and other aesthetic companies who have worked hard to represent the highest standards in clinical excellence, product innovation and practice achievement, while truly excelling in the field of aesthetic medicine.”

We are also very proud to announce that our very own Clincal Lead and Expert Training Mel Recchia has been nominated for “Aesthetic Nurse Practitioner of the Year”, which you can find more about here.

The Sinclair Pharma Award for Best Independent Training Provider

“This award will be presented to the independent training provider whose training programme is considered to have advanced the education of medical aesthetic professionals most effectively during the last 12 months. Judges will look for engaging methods of delivery, a high-quality, generic programme, a continuous development programme and achievement of measurable outcomes. You are encouraged to keep your entry concise and clear; bullet points and the use of formatting options such as bold, underlines and italics are encouraged to ensure your entry is easy to digest for judges. A strict character limit of 1,700 (including spaces) is enforced for each question and you must not exceed this; however, your entry does not have to meet it. References are included in the character count, although you may supply a reference list as part of your supplementary materials if it exceeds the character count. The winner will be selected from the finalists using a combination of Aesthetics reader votes and judges’ scores. Voting will constitute a 30% share of the final score.”

You can find out more about our category and vote for us by clicking here! 

Don’t forget to vote in the other categories too as we are sure you will recognise some of the finalists! 

You can purchase your tickets for the awards and find out more about the event by clicking here. 

We look forward to seeing as many of you possible there and hopefully taking the award home for a second year!

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Botox Courses for Doctors

Are you a doctor searching for the right Botox Courses? Our range of Botox and Dermal Filler courses are designed to give you qualifications in non-surgical treatments while providing you with the skills and confidence to succeed.

Why Doctors Should Train in Aesthetics & Botox

Many doctors are feeling the frustrations of working in the NHS, bound by strict regulations and an inability to change what they’d like to. The aesthetics industry opens the door for doctors to gain back control over their careers while providing a higher standard of care. It’s a thriving, highly profitable industry which is growing. In fact, 90% of UK cosmetic treatments are non-surgical.

As an established training provider for over 16 years, we’ve supported thousands of people to build careers in the world of medical aesthetics. We help doctors to develop successful businesses, working at reduced hours on a higher income.

The Shift Between Surgical to Non-Surgical Treatments

Medical training puts doctors and physicians in good stead for understanding aesthetics, already having an in-depth knowledge of aspects such as facial anatomy and injection techniques. Many of our trainers were (and still are) GPs, using our training to expand their clinics and the services they provide.

The Benefits of Training in Aesthetics

Medical aesthetics is one of the most flexible sectors to train in, giving you greater control over the hours you work and experience you can offer to your patients. It’s the chance to become your own boss, develop a successful business, enjoy fewer regulations and provide the care you want to give. As a continually evolving industry in high demand, the income potential is enormous.

Where to Start – What Botox Courses for Doctors We Offer

Our Botox training for doctors is CPD certified and recognised by all leading insurance providers. However, where do you start? While we have a wide range of courses to consider, most doctors begin with one of the following two courses.

Foundation Botox and Dermal Filler Training

This one-day Botox course for doctors has been designed to introduce you to Botox and Dermal Fillers. It covers the theoretical, practical and business skills you’ll need to kickstart a career in aesthetics.

Level 7 Certificate in Injectables for Aesthetic Medicine

Our Level 7 injectables course is an excellent choice for those looking for a long-term investment in medical aesthetics, covering in-depth Botox and Dermal Filler training. This comprehensive course is Ofqual regulated.

Why Choose Cosmetic Courses?

• We tailor our courses specifically around the needs of medical professionals so that you can take full advantage of the benefits available.

• Our Botox training courses for doctors are led by Dr Adrian Richards, a world-renowned plastic surgeon.

• At present, we’re the largest and longest-running Botox training course provider in the UK.

• We cater to a range of learning styles during our Dermal Filler and Botox courses, including interactive training, hands-on experience and online learning opportunities.

• Receive continued advice and mentorship after your training, whether business or clinical based.

Book Your Botox Course for Doctors Now

If you’re interested in our Botox Courses for Doctors, call now on 01844 390110 to find out more.

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Aesthetics Business Conference is back!

As proud exhibitors we are excited to confirm the date is now set for the third annual Aesthetics Business Conference (ABC) brought to you by Hamilton Fraser Cosmetic Insurance. This year’s event will be held on Thursday 26 September 2019 at the Royal College of Physicians, make sure you come and see us!

This year’s agenda is packed full of renowned industry leaders providing their invaluable insights into the aesthetics industry and how to build a successful business.

As one of our valued customers we are delighted to offer you an exclusive 10% off your ABC ticket – click here to purchase yours! 

ABC 2019

Are you an aesthetic practitioner looking to start your own business and need help from experts on how to get started? Have you already taken the leap but need help attracting new customers or retaining existing clients? Then this is the event for you.

What is ABC?

The Aesthetics Business Conference is designed for aesthetic entrepreneurs seeking to establish an aesthetics business or take their existing venture to the next level. The conference provides an invaluable opportunity for practitioners and clinic managers to learn and network with some of the most influential names in the industry and network with like-minded people. Not to mention the exhibitors who are available throughout the day.

Find out more by visiting the event page here, we can’t wait to see you there! 
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Highly Commended at The Safety in Beauty Awards 2019

Cosmetic Courses are proud to of been Highly Commended at The Safety in Beauty Awards 2019 for The Aesthetic Training, Education and Professional Development Award.

As a company we strive to always deliver the best training and services to our delegates creating confident injectors whilst offering ongoing support as they embark on their aesthetics journey thus helping to shape a safer future for the industry.

“The awards are dedicated to recognising and paying special tribute to the many outstanding businesses, professionals, brands and service providers in the beauty and aesthetics industry. The awards highlight those going the extra mile in dedication and excellence and those in pursuit of the highest standards of safety in an industry frustratingly tainted by the rogue minority.

The 2019 Safety in Beauty Diamond Awards are placing special, and deserved, emphasis on pride. We’ll be honouring, commending and showcasing personal case studies, stories and other empowering examples of how the beauty industry can unite in enriching the lives of those it works with. Our wish is to celebrate those transforming and empowering in the most positive ways. We’ll be promoting powerful transformations and inspiring real life tales of tenacious kindness, dedication and support.”

We thank everybody for their continued support as we continue to work hard in making the industry and its injectors safe through our award winning training and support!  

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Cosmetic Courses 3rd annual conference Speakers confirmed

Cosmetic Courses 3rd Annual conference is back for a 3rd year running. The one day conference will comprise workshops, seminars and live demonstrations all by leading experts within the aesthetics industry. The programme will be delivered by the following industry experts.

Time Session Speaker
9.00 – 9.15 Cosmetic Courses 3rd annual conference welcome speech Mr Adrian Richards
Clinical Director
Cosmetic Courses		 Mr Adrian Richards Plastic Surgeon Cosmetic Courses
9.15 – 9.45 Consultation and long term treatment planning Mel Recchia & Dr Fiona Durban,
Clinical Leads,
Cosmetic Courses		 Mel Recchia Cosmetic Courses Dr Fiona Durban Cosmetic Courses
9.45 – 10.30 Facial contouring demonstration using dermal fillers Mel Recchia & Dr Fiona Durban,
Clinical Leads,
Cosmetic Courses		 Mel Recchia Cosmetic Courses Dr Fiona Durban Cosmetic Courses
11.00 – 11.30 The importance of reputable and reliable suppliers Paul Wheeler,
Director
Atavanis UK Limited
11.30 – 12.00 The importance of Medical Malpractice Eddie Hooker
Director
Hamilton Fraser
12.00 – 12.45 How to build your aesthetic business and the new SPARK initiative Chris Gill & John Campbell
Allergan
1.45 – 2.45 Lip augmentation demonstration, complex approach for full face treatment Dr Olha Vorodyukhina
Clinical Lead Nottingham, Cosmetic Courses		 Dr Olha Vorodyukhina Website Profile
3.00 – 3.30 How to recognise and manage complications should they arise Dr Fiona Durban
Clinical Lead
Cosmetic Courses		 Dr Fiona Durban Cosmetic Courses
3.30 – 4.00 My success story Dr Olha Vorodykhina
Clinical Lead Nottingham
Cosmetic Courses		 Dr Olha Vorodyukhina Website Profile
4.00 – 4.30 An overview and update on the JCCP Professor David Sines JCCP david sines (1)
4.30 – 5.00 Q&A | Cosmetic Courses 3rd annual conference All industry experts

The event will take place on Saturday 8th June 2019 at the Royal Society of Medicine, London. Tickets are £95 + VAT

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