Top Business Tips to Grow your Aesthetic Clinic

Creating an aesthetic clinic is a challenging but rewarding business venture. After launching your clinic, your next step is to grow and expand your clinic in order to reach more patients and experience greater success. In this blog, we will go over some of our business tips and recommendations that can help you to expand your aesthetic clinic.

Grow your Aesthetic Clinic with our Top Business Tips

 

Develop a marketing strategy

Developing a strategic marketing plan that aligns with your business goals is one of the most crucial factors in growing your aesthetic clinic. You will need to do a thorough analysis into your target market and your competitors so you know where you stand. Your USP should also be included in your marketing strategy. With all of this information, you are able to develop a focused and effective marketing strategy that will assist you in attracting and engaging patients for your aesthetic clinic.

Focus on Your Online Presence

Any business, including aesthetic clinics, must have a strong online presence in the current digital era. Your website should be professionally designed, informative, and simple to use. It should also contain key information about your services, prices, location, and contact details. You should always be active on social media platforms such as Instagram, Facebook, and Twitter, where you can share useful information to your patients and potential patients. Social media is great for interacting with your audience while showcasing your work. You don’t have to be on every platform as well, just use the platform(s) where most of your audience is.

Provide Exceptional Customer Service

Building ongoing relationships with your patients requires offering exceptional customer service. You need to make sure that both you and your staff are approachable, knowledgeable, and willing to listen to the needs and concerns of your patients. By building a devoted customer base, you are maximising your chances of exponential growth through word-of-mouth recommendations. This is the best marketing available for your business.

Provide a Variety of Services

By offering a wide range of services for your patients, you will address the various needs and preferences of current patients and will help towards attracting new patients. Think about enhancing your services that you offer by adding new treatments that are easy attainable through the relevant training. You can attract in a wider range of patients and grow your revenue streams by diversifying your service offerings.

Continuously Educate Yourself and Your Team

It’s essential that you keep yourself and your team educated in order to stay on the forefront of the aesthetics industry. To keep up with the latest techniques, innovations, and trends, attend industry conferences, training courses, and workshops. To ensure your staff are competent and confident in the most up-to-date procedures and techniques, invest in training courses for them.

Cosmetic Courses offers a wide range of aesthetics training courses for medical professionals. Our aesthetic courses are both in-person (face to face) and online. We have an Online Academy that offers online CPD training to enhance your aesthetic learning as a medical practitioner. You can find out more about our Online Academy by clicking here.

We have been awarded the “Best Independent Training Provider” at the 2023 Aesthetics Awards. By offering the highest quality aesthetic training from our team of expert trainers, we are raising industry standards and helping to shape a safer future within aesthetics. All our training takes place in a clinical environment and we use live model patients to ensure safety and maximise your learning experience.

Find out more

If you implement all of the following business tips above into your aesthetic clinic you will see considerable growth. We would recommend taking a look at our Business and Marketing Knowledge Hub. Aimed at Doctors, Dentists, Nurses and other medically certified skin clinicians, you will find detailed common FAQs from delegates and links to relevant information. If you are looking for any support in this area, you can contact us by clicking here.

How I can benefit from offering skin treatments

Aesthetic clinics have been seeing a rise in the popularity of skin treatments. This increase in demand has led to many new clinics offering this as a service. Skin treatments can have an extremely positive effect on your clinic. Expand your clinic today and grow your patient base with Skin Treatments.

We are becoming more aware of the importance of good skin health

The skin is the largest organ in the body and it’s important to keep it healthy. Skin treatments are becoming more popular, especially among men and women alike. At your clinic, you can offer skin treatments to patients who may not have thought they needed them. Everyone wants good-looking skin!

There has been significant growth in the popularity and demand from patients for chemical skin peels and microneedling treatments. The popularity of these treatments can be traced to their effectiveness and cost efficiency compared with other treatments.

Attract new patients by adding skin treatments

Skin treatments are a great way to attract new patients. There are many skin treatments you can add to your treatment offering that can help you attract new patients to your clinic. By adding skin treatments that offer value to your patients, you will set yourself aside from your competitors.

There is immense scope for clinics that provide skin treatments to patients. As the market is growing, the demand is increasing, and we all know how important it is to look good and feel confident about yourself. The benefits of providing treatments are that they are easy to administer, and you can provide long-lasting, effective results for your patients. You are also able to offer new treatments to your patients more frequently.

Skin treatments are an excellent way to boost your clinic’s success

Skin treatments are a great way to add value to your business and an excellent way to boost your clinic’s success. Treatments are used to attract new patients and offer new treatments to your existing patients more frequently. As a result, skin care services have a positive impact on the bottom line of any medical business. In addition to their financial benefits, skin treatments truly benefit your patient’s skin concerns. Your patients are so important to you at the end of the day. You should be helping them through your services as much as possible.

Expand your clinic with these skin treatments:

Microneedling

Microneedling is a minimally invasive procedure that uses tiny needles to create small sized, controlled wounds in the skin. This trauma triggers the body’s natural healing process and causes stimulation of your natural collagen which will refresh and rejuvenate the appearance of your skin. This natural treatment can be used all over the face, the décolletage and the hands.

If your patients suffer from fine lines, acne scarring or pigmentation, they may benefit from the microneedling treatment. You will see results within two weeks and full results seen at six weeks post-treatment.
The Microneedling with an Introduction to Chemical Peel Training Course covers an in-depth look into two popular treatments and devices, including the handheld microneedling, The Collagen P.I.N (mechanical micro needling). This course will teach you the fundamental skills to integrate these unique procedures into your aesthetic clinic.

You can check out our Microneedling with an Introduction to Chemical Peel Training Course by clicking here.

Chemical Skin Peel

Chemical skin peels are a treatment that uses chemicals to remove the outer epidermal layers. They improve, rejuvenate, and refresh the complexion of the skin. Chemical peels have become one of the most popular treatments for improving skin quality. They are great for improving the condition and texture of the skin whilst reducing the signs of ageing. Chemical peels will also treat acne scars and pigmentation problems.

Our comprehensive Chemical Skin Peel Training Course will provide you with the essential knowledge and skills to immediately integrate these new techniques into your practice. Used as a stand-alone treatment or in conjunction with microneedling or dermaplaning it can provide excellent results for your clients.

You can check out our Chemical Skin Peel Training Course by clicking here.

Skin Boosters

If you’re looking for an additional boost in your skincare routine, look no further than skin boosters. Skin Boosters are a non-surgical procedure used for hydration and to minimise ageing on the face, neck and decolletage. Skin boosters stimulate collagen and elastin, aid the conversion of glucose to ATP and significantly improve skin texture and pigmentation. They are perfect for your patients if they want to achieve youthful, healthy-looking skin.

We offer a one-day training course in Skin Boosters, so you can provide your patients with a treatment for skin hydration and minimise ageing on the face. You can check out our Skin Booster Training Course by clicking here.

Level 4 Qualification

Aesthetic Qualifications provide you with the relevant knowledge and practical skills to safely and competently perform aesthetic treatments independently. This formal recognition of your knowledge and skills will help you develop your career in aesthetics.

The demand for Level 4 aesthetic treatments has never been higher. Our Level 4 qualification is a VTCT, OfQual, JCCP accredited qualification that provides you with fundamental knowledge within aesthetic medicine. Futureproof your aesthetic career with our Level 4 Qualification today by clicking here.

 

skin package

Course Packages

To help you build and develop your aesthetics career, we have packaged up some of our most popular practical training courses to extend your aesthetic services whilst saving money. Our Skin Package is perfect for delegates looking to train in the most popular skin rejuvenation courses.

The Skin Package includes the following: Chemical Peel Training Course, Microneedling Training Course, either Platelet Rich Plasma Therapy Training or Skin Booster Course, 20% OFF our online academy for six months and ongoing Clinical Support.

Find out more about how you can benefit from our Skin Package by clicking here.

 

skin treatment discount

Find out more

For a limited time we are offering medical professionals 10% off our Chemical Skin Peel Training Course, Microneedling with an Introduction to Chemical Peel Training Course and Skin Booster Training Course when you enter the code SKIN10 in the cart. Offer ends 31/03/23.

We are here to help you expand your clinic. If you are ready for the next step in your career or if you want to add some new services to your practice, we have a range of Skin Training Courses available. Check out our Aesthetic Training Courses by clicking here to see what courses we offer medical professionals.

Social Media Clinic Growth Article

If you are a medical professional who is looking to grow your clinic or personal brand, social media is a great way of achieving this. We will explore the ways in which you can use social media to grow your clinic.

Content is so important when it comes to social media. You should be posting inspirational content that your followers and target audience can engage with. This could be posting images of real-world results, before and after treatment images and videos or blog posts. Think outside the box when it comes to content. You don’t know how it will do if you never post it. If your clinic has a blog, make sure you are posting frequently. In terms of blog content you should post, this can be anything from relevant treatments for your patients to specific industry news to attract people’s attention.

Make your social media posts personal

Your social media posts should be personal. That means you should use your brand voice and try to give a more personal feel by using the name of your company or clinic. You can also incorporate your branding, logo and colour scheme into each post. More importantly, your posts should be directed at an audience and should be authentic. Your audience is more likely to resonate with your content this way.

Make sure your content is eye catching

People scroll through social media quickly so it is important to capture their attention. It is important to have photos that are high quality, clear and easy to see. When posting photos on social media platforms you should be using the ideal size image for that platform. This will help your content with the platform algorithms. You should also be using all of the features of the dedicated social media platforms you are using. For example, Instagram has stories, reels and products that you can utilise for your business.

Taking good photos is an art form in itself so consider hiring someone who has experience with this or take some photography classes yourself! Try using different angles and perspective when taking your photos and videos – this will help make them look more interesting! You can also try adding filters to make your images pop! Use eye catching titles for your posts. This will encourage others to click through and read about what you’re sharing so they know exactly what it’s about. When you do this you do not want to be misleading your audience as this will impact you negatively.

Use a call to action in your content

Add a call to action (CTA) button to your Facebook pageInstagram is good for posting real world results but Facebook is great for converting potential customers into paying customers! CTAs are buttons that direct users to a specific page on your site, usually one where they can purchase products or services. They’re an easy way for you to convert viewers into paying customers! If you have a Facebook page, make sure it includes a CTA button that links back to your website’s homepage. This way, anyone who clicks the button will be directed straight there and ready to start shopping as soon as they arrive at your site.

Target your posts through ads

Use targeted ads or boosted posts – With targeted ads you can target the right demographic, people who may be interested in the treatments you offer and are within a close proximity of the clinic. With Facebook’s ad platform, you can target people based on their age, gender, interests and location. You can also target people who have visited your website or blog. The more specific your targeting is to what you have to offer then more likely it will convert into a visit from someone looking for your services.

Create content regularly

You should be creating new content on a regular basis. Although you may not see results overnight, by posting on a regular basis you will see your following grow. This organic growth is so important as it provides you with a community. To be successful with social media, you need to post regularly and be consistent. If you’re not consistent with your posts, people won’t know when and how often they should expect updates from you.

Social media to grow your clinic

Social media is a great tool for brand awareness. This can be used to reach new customers and promote your clinic, as well as educate people about the treatments you offer. It’s important to use social media in a way that makes sense for your business. For example, if you’re running a clinic, posting pictures of cute dogs or telling jokes might not be the best idea for reaching new patients; instead, sharing articles about industry news, updates and tips (or any other relevant content) would be more appropriate.

We hope you have found this article helpful and informative. Social media has been proven to be one of the best ways to grow your business and we have seen some incredible results in the aesthetic industry from social media. For more information on business and marketing, view our Aesthetic Knowledge Hub for more information and delegates frequently asked questions all around business and marketing in the aesthetic industry. If you have any questions or are looking for more information on how to grow your clinic’s social media presence then please contact us today and our team can help.

 

Aesthetics Knowledge Hub - Mobile

Here are useful links to the free digital marketing resources referred to by Ewan Colville of Sunstone Digital Instagram LIVE chats with Adrian Richards on Instagram.

Starting with links to apply for Google’s and Facebook’s small business grant schemes:

There’s also a ton of links to more free resources in Ewan’s article at this link https://www.sunstoneagency.com/tourism-marketing-tactics-for-coronavirus-interruption/. While the article is intended for tourism businesses, points 4-10 are relevant for any small business.


LOCAL WEBSITE RANKINGS

Ewan mentioned Hotjar (here’s the link) which is an excellent website performance tool. Its’ basic model, likely all you’ll need, is free. Just create an account, install the hubspot code on your site and it’ll start creating heatmaps of your key webpages. You can also use Hubspot to playback recordings of sessions on your site (showing in real-time where people move their cursor and click) and create mini-surveys that pop-up on your site.

When it comes to local SEO, Google My Business is vital to have properly set-up and optimised. Here’s a great local SEO ‘how-to’ from Joshua Hardwick of AHREFS (at this link), which is packed with actionable tips and includes a step-by-step Google My Business set-up.

Ewan mentioned a tip to create a one-click link for inviting five-star reviews on your Google My Business. It uses your Google map ID, which is something you get when your Google My Business is verified. All you need do is generate the url link (see below) and email it to your customers asking them to be kind enough and leave a review on Google for your business. OK, two links to accomplish this task:


FACEBOOK MARKETING:

  • Boosted Posts; A starting point for facebook advertising is to loop back and analyse the effectiveness of your post reach, i.e. organic (regular) posts on your business facebook
    • Using facebook insights, you’ll understand better what % of your facebook followers your posts reach on average (industry averages are between 20-35%)
    • Use the Instagram insights tool via the Instagram app to see how effective your IG posts are
    • With this knowledge you can make better decisions about boosting posts, which is a jumping-off point for facebook advertising
    • If you’ve created a post with an offer (or one that’s just a great piece of content) and its likely to reach 25% of your FB or IG followers, then it’s a no-brainer to boost to ALL your FB and IG followers. This might only require a boosted post budget of £35
    • And you can boost a post easily from your facebook page without getting too immersed in the Ad Manager tool
  • Using the Facebook Ad Manager tool you can advance to more sophisticated campaign tactics:
    • Create prospecting audiences local to your clinic and who match the profile of your regular or desired customer type. Get as granular as you want to with audiences, but watch the estimated reach facebook shows for the campaign. You don’t want audiences too small (<2,000) and nor do you want them massive. For a local clinic, a rough gauge would be circa 10K in a local audience
    • Use the ad managers geo-targeting to precision target postcodes or outlying commuter towns – or to simply target a close radius around your clinic. Common sense and local knowledge will get you through this
    • Create a retargeting audience of people visiting your site (this requires you dropping your facebook ad account pixel onto your website – best get your developer to help)
    • Create a Look-a-like audience of local people who match the same characteristics as people visiting your site
    • Video content (in a video ad) will drive engagement fivefold, but follow the golden rules for social video:
      • Keep it short (30-60s)
      • Shoot vertical (or square)
      • Clinics should avoid showing needles or blood
      • Use captions (you need a video edit tool for that)
  • For the current COVID-19 business interruption, you might consider a brand awareness campaign (this is a campaign objective you can select in ad manager) with the call-to-action to follow your clinic on facebook and/or Instagram (or visit your site). Here you would target new prospects in your clinic’s vicinity
  • Facebook’s BluePrint Academy is free and has multiple online modules to get your facebook ad skills up to scratch. There are 75+ modules, but don’t be intimidated. There are a few beginners modules that walk you through the basics. Each module is maybe 60mins to complete and you get a certificate for each one you pass. Here’s a link https://www.facebook.com/business/learn

If you have questions, Ewan will try to answer them. You can contact him at [email protected]

You may have noticed we have had a few changes on our website, with the changes we thought it may be beneficial to post a blog on our top tips on creating or updating a new website for your clinic!

  1. Know what you want – first things first, decide the look, feel and purpose of the website. What do you want to get out of it? What websites do you like the look of already? The more research you can gain the better.
  2. Picking the right developer – unless you are fluent in coding, hosting and development of a website, it may be best to hire a website developer. These can be from an agency or freelancers and will help you in setting it up and ensuring its runs fluently. It’s important to look at the work the website developer has done beforehand, for example if you are looking at building a new clinic website and they have made them before, perfect!
  3. Choose a Content Management System (CMS) you can understand – when the website is being built it will be built on what is called a Content Management System (CMS). This is where you will upload images, text, forms etc. If you want to be able to add your own updates onto the sites, its important you understand how this works. By choosing an easier format this can save time and ensure the site is always looking professional. Platforms such as WordPress, Joomla and Serendipty are all effective yet easy platforms to get your head around.
  4. SEO (Search Engine Optimisation)– a term used widely in marketing but should also be kept on the radar regardless of your department, especially if you are providing content for the site. SEO short for Search Engine Optimization is achieved by using keywords relating to your business to get views on your site, which should result in sales! SEO is a vast subject but it’s important you understand this to ensure it is being used throughout your site to keep it relevant and ranking well. Your website developer or outsourced SEO agencies can help along with lots of online blogs on how to optimize your site, examples include MOZ, Google Garage and Yoast.
  5. 6 Top Tips for Creating a Clinic Website - cosmetic coursesMobile Friendly – more than half of websites are visited using a mobile, its important to make sure your website can be used on all platforms effectively and efficiently.
  6. Measure – once your site is up and running you need to measure it. By creating weekly and monthly reports using analytic systems such as Google Analytics and SEMrush you can monitor just how well your site is doing, how many people are viewing it, how fast its working, any broken images, what pages are doing well and what pages aren’t. From this you can continually improve your site to get the best out of it!

Websites aren’t made overnight, they need constant work. With the digital world we now live in having a website is important for any business who wish to raise their company awareness and strengthen their online presence. Starting of with the basics and working with people who can help develop your site whilst sharing your vision are key in ensuring a successful site.

The consultation is an incredibly important part of your work. This is where you meet potential patients, find out their needs and begin a treatment plan. There is a lot that must be addressed with a consultation to ensure both patient and practitioner are confident to start their journey together. 

Nowadays anybody, anywhere can access aesthetic treatments. Uninformed decisions can leave patients damaging their bodies whilst trying to conform with celebrity standards. As a practitioner in this area it is your duty to assess each patient as an individual, help them to make informed decisions and be aware that sometimes you need to say the word “no”. You will also need to be able to suggest other treatments which may be more suitable for your patient or even refer to independent specialists.

Nuffield Council on Biothetics Report

Within recent weeks we saw Nuffield Council on Biothetics released a report on “Cosmetic Procedures: Ethical Issues”. A report which we encourage all of our delegates to read. Within this report they address the factors which an individual may make whilst deciding to have treatment. From social media “likes” to virtual reality apps, aesthetic treatments are more apparent now than they ever have been. Valid points are made throughout the report and practitioners are encouraged to open their eyes wider to the reasons people may be coming to them for treatment. In conjunction with our online training module specifically made for consultation advice and guidelines, we support all topics raised and have pin pointed 5 steps to ensure you and your patient get the best out of a consultation.

5 steps for a perfect consultation:

  1. Consent & safety: 

In order for your patient to give consent to any treatment they must make a voluntary, informed decision supported by their own capacity. This is a must as nothing can be done until consent has been agreed. Patients have the right to withdraw their consent at any time and the same goes for a practitioner refusing consent.

  1. Capability & limitations:

Work within your skills and knowledge. Resist feeling pressured by peers or patients to deviate far outside of your comfort zone. We are all bound by our professional bodies conduct and should abide by these within our practice. Feel confident in your practice as your name and reputation are based on the outcome of the treatment.

  1. Psychological: 

As a practitioner you need to have a clear understanding as to why your patient is considering aesthetic treatments. It is important that you listen to their concerns and are aware of the outcome they are hoping to achieve. Assess the situation. What is their reason for treatment? Are they making this decision due to peer pressure or a possible psychological reason? Do they have realistic expectations and do you feel you are the right practitioner for them?  You must conduct a duty of care to your patients and to refuse treatment where you see best.

  1. Communication: 

The goal is to make your patient understand everything about the decision and treatment even if it is a refusal to do it. You must spend time talking through every step of the process including the treatment process, aftercare, possible complications and include previous before and after photos where you can. The greater knowledge and understanding of the procedure your patient has, the more informed decision they will make. This will also help to prevent post-procedure regret.

  1. Do not rush: 

We advise that you do not rush into treatment and allow both yourself and the patient time to consider the treatment. We also recommend that for continuity of care your patient should see the same practitioner throughout the process. This will help build a strong patient and practitioner relationship and will also help to avoid any potential pitfalls.

Cosmetic Courses Online Training Academy

Why enrol to Cosmetic Courses Online Academy?

  • Learn key areas of aesthetic medicine including pharmacology, anatomy, consultation skills, managing possible complications and much more
  • You can complete the course anywhere in your own time
  • You can regularly refer back to specific modules when needed
  • Built on the philosophy of blended learning, the courses are created to keep the interest of the delegate and meet all learning needs
  • There are games and quizzes throughout the modules to test your knowledge and an end of course test to show successful completion
  • The unique “Contact your Mentor” feature gives you access to our team for advice and help
  • 8 modules including a short course introduction into Botox & dermal fillers
  • Level 7 online training modules included within the academy

 

Find out more about our online training academy by clicking here or speak to a member of our friendly team on 01844 390110 or [email protected] 

 

 

This video is a trailer to the interview we took of Ron Myers (Director of the Consulting Room)  and Adrian Richards (Surgical Director of Aurora Clinics, and Founder of Cosmetic Courses). In this short video Consultant plastic Surgeon and Medical Director of  Cosmetic Courses Mr Richards briefly highlights the topics discussed during the interview;

Part 1 – The Keogh Report

Part 2 – Dermal Filler Regulations

Part 3 – PIP Implants

Part 4 – Counterfeit Toxins part 1

Part 5 – Counterfeit Toxins part 2

Part 6 – Hard selling

We took a breather after this topic, so for now this is all you’re getting but don’t worry, there is plenty more still to come. The subject of internet marketing, SEO, PPC and finances within your business along with plenty of other topics and discussions.

To keep up with Cosmetic Courses don’t forget to check out our FacebookTwitter and YouTube

For more information or if you have any queries please don’t hesitate to contact the team on 01844 390110 or send us an email at [email protected]

This is part 1 of the interview we took of Adrian Richards (Surgical Director of Aurora Clinics, and Founder of Cosmetic Courses) and Ron Myers (Director of the Consulting Room). In this short video we see Consultant Plastic Surgeon Adrian Richards and Director of the Consulting Room Ron Myers discussing the Keogh Report in the first of a series of six topics discussed.

We see Adrian and Ron discuss the findings from the interim report as well as their predictions on the final report on the issues of regulations surrounding non-surgical procedures.

Also in the series you can see:

Part 2 – Dermal Filler Regulations

Part 3 – PIP Implants

Part 4 – Counterfeit Toxins part 1

Part 5 – Counterfeit Toxins part 2

Part 6 – Hard selling

To keep up with Cosmetic Courses don’t forget to check out our Facebook, Twitter and YouTube

For more information or if you have any queries please don’t hesitate to contact the team on 01844 390110 or send us an email at [email protected]

Back to videos

Cosmetic Courses’ Business, Marketing, Managing Complications seminar took place on 19th October 2012 at the Cosmetic Courses training centre in Princes Risborough, Buckinghamshire. For full details of the range of cosmetic training courses we offer please visit our website: https://dev.cosmeticcourses.co.uk Cosmetic Courses, led by Mr Adrian Richards, Consultant Plastic Surgeon, is one of the most established aesthetic training centres in the UK with over 10 years of specialist teaching experience.

The day covered key topics such as planning for a successful business, online and offline marketing, how to build and retain a loyal client base and managing Botulinum Toxin and Dermal Filler complications including swellings, necrosis and granulomas. Each section was led by industry experts – Tony Hobbs, a local leading accountant; Ron Myers, an award-winning Business Consultant; and Libby Stewart, Cosmetic Courses’ esteemed Aesthetic Trainer. With a combined wealth of experience our speakers were able to deliver valuable information on each topic, enabling our delegates to feel confident in growing their own aesthetic clinic.

Whether you are looking to expand your business or are new to the industry, the Business, Marketing and Managing Complications course offers plenty of advice to suit your individual requirements. Our next scheduled date for this course is 22nd February 2013. Cosmetic Courses also offers training in Botulinum Toxin, Dermal Fillers, Chemical Peels, Medical Microdermabrasion and Dermaroller, ranging from foundation to advanced levels. These courses can accommodate small groups or can be arranged on a bespoke one-to one-basis and are open for medical professionals both in the UK and overseas.

For further information please visit our website: https://dev.cosmeticcourses.co.uk, call: 01844 390110 or email: [email protected] For the latest updates and news from Cosmetic Courses like us on Facebook: http://www.facebook.com/CosmeticCourses Or follow us on Twitter: @Cosmeticcourses

 

The latest Cosmetic Courses podcast is now available to listen to.

In the 13th episode, Adrian Richards talks to Ron Myers about Remote prescribing.

The issue of remote prescribing has been much in the news recently- with both sides of the argument being well represented.

Some believe that it is sufficient for a doctor or dentist to discuss individual cases with nurse practitioners and prescribe accordingly.  Others argue that the doctor should physically see and assess each patient.

Ron Myers from the consulting rooms discusses the following issues in the podcast:

  • The current legislation on Remote prescribing
  • How the governing bodies view Remote prescribing
  • How and when the issue is likely to resolve itself
  • His advice to Nurses using remote prescribing services.