If you’re thinking about making the leap and setting up an aesthetic business for yourself, it’s important to consider how you can differentiate yourself from your competitors. Here are 10 key steps that, if you do them well, will help your aesthetic business stand out from the crowd. 1. Optimise your website Your website will often be […]
Our Clinical Director Adrian Richards recently joined the editorial board of Aesthetics Journal, the specialist monthly publication for medical aesthetics professionals. As part of his work with the magazine, he’ll regularly be contributing expert articles on a variety of subjects. If you don’t subscribe to the magazine, or didn’t catch the latest couple of issues, you […]
We know we’ve missed a trick. By rights we should have written about PRP Therapy (a.k.a ‘Vampire Facelift’) last week, being Halloween and all. But we’re not going to make the same mistake twice, and miss another opportunity to integrate our blog with something topical. So this week, with the sound of fireworks ringing in […]
Anyone interested in better time management would do well to have a chat with Adrian Richards. As well as being a busy surgeon, aesthetic trainer, bass player, father of four, sometime marathon runner and Clinical Director of both Aurora Clinics and Cosmetic Courses, Adrian has also found time to write a book. He has just finished […]
At Cosmetic Courses, our relationship with our course delegates doesn’t end when their training does. We believe in supporting all our delegates as they embark on the exciting journey of carving out a successful career in the field of aesthetics. From the practicalities of setting up in business, to furthering your repertoire of treatments, to […]
As an aesthetic practitioner it goes without saying that you want to deliver the best possible service to your clients. However there may be occasions when things go wrong and a claim is made against you. We know how distressing this can be for not only the patient but also the practitioner. Eddie Hooker, […]
Before deciding to start your own business it’s essential to conduct some market research to inform and direct your business strategy. Here we share our Aesthetic Marketing advice in kick starting your campaign! Who are your competitors and what do they offer? Where will your business fit alongside them and how can you differentiate? Who […]
Who knew a takeover bid in the pharma industry would be so thrilling? The battle between Allergan Vs Valeant is shaping up like an epic tennis match, with shot after shot screaming back over the net. The last was from Valeant, who announced they were seeking to bypass Allergan’s board of Directors and take their hostile […]
This is the story that just won’t go away. We recently wrote about Botox maker Allergan rejecting a takeover bid by Canadian pharmaceutical company Valeant. But it seems Valeant have rhino hide, and won’t be letting rejection put them off. It’s been reported that the conglomerate will this week launch an exchange offer for Allergan Inc, which […]
We recently reported on the scandal of illegal Botox being used in Australia. And now worrying findings in the UK have revealed that more than five in six people who have had Botox treatment admit to having essentially no idea what was injected into their face. An alarming 84% of Botox patients questioned admitted they […]
