Before deciding to start your own business it’s essential to conduct some market research to inform and direct your business strategy. Here we share our Aesthetic
Marketing advice in kick starting your campaign!
- Who are your competitors and what do they offer?
- Where will your business fit alongside them and how can you differentiate?
- Who are your customers?
- Think about where they live and what their lifestyles are like to establish how best to interact and communicate with them.
- What marketing budget do you have and which skills and resources can you make use of?
Get noticed -Aesthetic Marketing
- Build a website – it’s your shop window and essential for people finding you online. Ensure you include keywords to ensure you rank well and can be easily found online.
- Create online social profiles – create a business Facebook page initially then progress to Twitter and Google+. Incentivise potential customers to interact and share and keep content relevant and regular.
- Listings – make sure your business and contact details are listed on all the top directories, including Google, Yahoo, Bing, Yellow Pages etc.
- Joint ventures – establish links with other businesses and offer reciprocal offers, e.g. hairdressers. This will enable you to share customer data and arrange joint events.
Get business
- Make your offer appealing – tell people what you want them to do. This could be an offer or just how to contact you and why to choose you over other businesses.
- Promote your business – consider paid-for advertising in local printed publications or trying online search terms. It’s best to use a specific offer to track success.
- Referrals – make customers happy and they will talk to others, so incentivise referrals with special offers.
Keep business
- Email campaigns – send your current customers regular updates and offers, no more than once a fortnight, and ask them to forward to friends and family.
- Social media – encourage reviews and sharing to build reach, use photos and testimonials to reflect the quality of service you are offering.
- Blogging – add a blog to your website if you have one or start one on Google blogger. This will help with finding you online and also give customers a personal buy-in to you.
Find out more about our aesthetic courses available to medical professionals here.
